This font is based on the official Episode 1 movie logo lettering and on the one used for the subtitle The Phantom Menace.
The Episode I font is an elegant, serif font based on the official Episode I movie logo typography from the Star Wars franchise. The free available version that can be accessed online was designed by Boba Fonts in 2013. The original font used in the logo for Episode I is based on the font Trajan, which was popular at the time as it was used for many historical dramas. The font and its logo were used in several movie posters and propaganda for the film. The font is a contrast from the previous lettering used in the original trilogy which was harsher and bolder.
Episode I: The Phantom Menace (1999) is the first installment of the prequel trilogy of the Star Wars franchise. The film incorporated several changes including new characters, new technology and new locations. The franchise also chose to change the main Star Wars logo slightly. Instead of the title of the movie, “The Phantom Menace” as the main focus, the words “Episode I” take up most of the space in the logo, with “Star Wars” placed on the upper left. The actual title is written below in small font. Potential reasoning for the logo’s focus on “Episode I” lies in George Lucas’ need to explain what a prequel was. While The Phantom Menace wasn’t the first prequel film made, many audiences still weren’t overly familiar with the audience. Thus to highlight this, the Star Wars logos placed more of the emphasis on the episode number rather than the title itself. This design remains consistent with the rest of the films in the prequel trilogy.
The Phantom Menace takes place 32 years before the events of A New Hope and follows Jedi Master Qui-Gon Jinn and his apprentice Obi-Wan Kenobi as they protect Naboo’s Queen Padme Amidala as she tries to secure a peaceful end to an interplanetary trade dispute. The two Jedi later find a young Anakin Skywalker, who was a slave with unnaturally strong powers of the Force.
The film premiered to mixed reviews, despite high anticipation due to the large cultural following. Criticisms for the film largely focused on the script, characterisation, and the character Jar Jar Binks. The movie grossed $924.3 million worldwide during the original theatrical run. It is succeeded by Attack of the Clones in 2002 and Revenge of the Sith in 2005.